Marketing Coordinator - Lafayette, LA

Grow with us! We are featured in Inc. Magazine's prestigious 2023 Inc. 5,000 Fastest-Growing Private Companies List and are the 25th fastest-growing private company in the entire state of Louisiana!

Do you find satisfaction in helping people and making a difference in their lives and the lives of their communities? Laborde Earles is committed to providing quality representation to our clients and being fully attentive to their needs, which starts by providing the same favorable environment for our team members. Join us in standing up for our clients, with our community, by our work, and beside each other!

The Opportunity

We are seeking a highly organized and detail-oriented entry-level Marketing Coordinator to manage our firm’s outdoor advertising initiatives. This role ensures our outdoor advertisements are accurate, on brand, strategically placed and launched on schedule. Success in this position requires exceptional organizational skills, meticulous attention to detail and the ability to manage multiple projects and deadlines in a fast-paced environment. As part of our Marketing Team, you will support our firm-wide success by increasing case acquisition and driving ROI through marketing efforts. This is an ideal opportunity for a proactive, self-motivated professional who is eager to grow in a hands-on role and dedicated to providing flawless execution of our marketing vision and strategies.

Objective

Serve as the primary coordinator for the firm’s outdoor advertising program by managing billboard operations from concept through installation. This role is responsible for coordinating vendors, maintaining billboard inventory and mapping, facilitating creative development and approvals, tracking campaigns, and ensuring advertising is executed accurately and on schedule. Secondary responsibilities include supporting marketing operations, events, and special projects.

Desired Outcomes

1. Accountable for Billboard and Outdoor Advertising Management (Primary Responsibility).

   • Serve as the day-to-day coordinator for the firm’s billboard advertising program across all markets.

   • Maintain a comprehensive inventory of all billboard locations, contracts, artwork, flight dates, and installation schedules.

   • Develop and maintain detailed internal billboard maps and tracking spreadsheets to ensure accurate placement and visibility of all advertising assets.

   • Coordinate with billboard vendors to schedule creative rotations, new installations, removals, and maintenance.

   • Manage project timelines to ensure artwork is delivered, installed, and replaced according to schedule.

   • Coordinate creative requests with internal marketing team members and outside designers.

   • Prepare artwork packages and distribute final creative files to vendors.

   • Coordinate internal stakeholder reviews and revisions.

   • Manage the Louisiana State Bar advertising approval process by preparing, submitting, tracking, and documenting required filings.

   • Conduct routine quality control by verifying billboard installations, reviewing proof photos, and ensuring campaigns are executed correctly.

   • Research new billboard opportunities and provide strategic placement recommendations based on market growth, traffic patterns, competitive activity, and marketing priorities.

   • Build and maintain strong working relationships with outdoor advertising vendors

2. Accountable for Marketing Operations and Department Support.

   • Support the execution of marketing initiatives, events, sponsorships, and special projects.

   • Coordinate with vendors, designers, and internal stakeholders to keep projects on schedule.

   • Maintain organized marketing documentation, project trackers, asset libraries, and reporting.

   • Assist with the production of marketing materials and coordinate creative requests as needed.

   • Create and maintain detailed spreadsheets and reports to support marketing initiatives and department operations.

   • Ensure marketing assets, collateral, and promotional materials are organized, current, and readily available.

   • Identify opportunities to improve organization, efficiency, and marketing processes across the department.

   • Perform additional marketing and administrative support duties as assigned.

Preferred Skills/Abilities:

• Exceptional attention to detail with the ability to manage numerous projects simultaneously.

• Advanced proficiency in Microsoft Excel and Google Sheets.

• Strong organizational and project management skills.

• Ability to create and maintain detailed tracking systems and documentation.

• Excellent written and verbal communication skills.

• Comfortable coordinating with multiple vendors and managing timelines.

• Ability to review creative assets for accuracy before production.

• Basic proficiency with Adobe Illustrator and Canva.

• Strong problem-solving skills with the ability to anticipate issues before they arise.

• Self-motivated with excellent follow-through and accountability.

• Ability to analyze information and provide strategic recommendations for advertising placement.

• Willingness to learn and continuously improve marketing operations and processes.

• Willingness to perform any/all tasks as assigned by Marketing Director, Events Coordinator, Marketing Operations Manager and/or Firm Leadership in support of the firm’s growth and success.

Preferred Education and Experience:

• Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field preferred (or equivalent experience).

• Experience coordinating advertising campaigns, print production, project management, or vendor management preferred.

• Strong spreadsheet and reporting experience required.

• Experience working with outdoor advertising, signage, media buying, print vendors, or marketing operations is highly preferred.

• Experience with Adobe Illustrator, Canva, or similar creative software.

• Experience coordinating multiple projects with competing deadlines.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.

• Occasional travel to inspect billboard locations or attend vendor meetings and events.

• Must be able to lift up to 15 pounds at times

The Perks of Being Part of Our Laborde Earles Community

• Optional companywide events allowing you to play as hard as you work, such as Crawfish Boils, Christmas parties, Retreats, and more!

• Work-life balance is encouraged as we consider 36.5 hours your full-time requirement and we rarely exceed a 40-hour workweek. We prefer you work to live, not live to work.

• We celebrate life's little (& big) moments with you from birthdays and work anniversaries to marriages and births, as well as, support you when the going gets tough from procedures/hospitalizations to loss of a loved one.

• Collaboration and team member rapport is cheered and emboldened.

• We offer many competitive benefits upon eligibility waiting periods:

  • Company-paid Short-term disability & Life/AD&D;

  • Health, vision, dental, long-term disability, critical illness, and additional life insurance policies upon eligibility waiting periods;

  • 401(k) upon eligibility waiting periods;

  • PTO, paid holidays (10), and paid maternity leave;

  • Health Savings Account (HSA), Flexible Spending Accounts (FSA), including dependent care;

  • Employee Assistance Program (EAP).

Who We Are

We are a team and community-oriented personal injury law firm dedicated to winning for our clients who have had their lives turned upside down from injuries through no fault of their own. With multiple offices across Louisiana, we focus on ensuring people get maximum monetary compensation for various types of personal injuries or loss of a loved one from incidents like car wrecks, truck accidents, offshore, and workplace injuries. Our founders joined forces to build the premier law firm in Louisiana. With over 250 years of combined experience, our attorneys have earned a powerful reputation and have been nationally recognized as top trial lawyers. As a dedicated and high-performing team, we pride ourselves in our core values: All In, Work Hard, Play Hard, Honorable, Cutting Edge, Community, and Winners, Not Whiners. With all the proper tools in place, our mission is to stand up for our clients, stand with our community, stand by our work, and stand beside each other. You may begin your journey with Laborde Earles for many different reasons, but you stay for the team.

Our Core Values

All In: Being fully committed to a task or endeavor. Giving 110% for the team and our common goals.

Work Hard, Play Hard: Emphasizing work life balance. Putting in the hard work for the clients that depend on us as well as turning work-mode off sometimes to add fun, laughter, and relaxation into our routines.

Honorable: Making moral and just decisions, having an ownership mentality, being reputable and respectable through your work product, client and teammate interactions, and personal and family life.

Cutting Edge: Having the most advanced or newest version of a product or service, ensuring that we are functioning at our highest capacity as a firm, both effective and efficient.

Community: Being a pillar for the surrounding area and the people within by rallying for and supporting them through giving back and volunteering. Supporting the constant growth and improvement of ourselves and each other.

Winners, Not Whiners: Being a team-player even when the going gets tough to support the goals of our team and the firm, maintaining a positive outlook through the day-to-day challenges and setbacks, celebrating the wins and successes, being willing to step in and help for the sake of the common goals we strive to achieve.