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Marketing Director

  • On-site, Remote
    • Alexandria, Louisiana, United States
    • Lafayette, Louisiana, United States
    • Lake Charles, Louisiana, United States
    • Marksville, Louisiana, United States
    • New Orleans, Louisiana, United States
    +4 more
  • Marketing

Job description

Grow with us! We are featured in Inc. Magazine's prestigious 2023 Inc. 5,000 Fastest-Growing Private Companies List and are the 25th fastest-growing private company in the entire state of Louisiana!


Do you find satisfaction in helping people and making a difference in their lives and the lives of their communities? Laborde Earles is committed to providing quality representation to our clients and being fully attentive to their needs, which starts by providing the same favorable environment for our team members. Join us in standing up for our clients, with our community, by our work, and beside each other!


The Opportunity:

We are looking for a highly-driven visionary to set the bar high for our data-driven marketing strategies. The Marketing Director works to continuously improve the competitive position of the firm by developing, coordinating, participating in, and providing oversight of the data driven marketing strategies of the firm, including community relations and events, that align with our vision, mission, and core values. This is an ideal position for a strategic, self-starter with specific expertise in developing and implementing high-level and successful marketing strategies, who would like to join our growing and high performing team. As a vital part of our Leadership Team, you will support our firm wide success by maximizing performance of all marketing efforts, including brand awareness. This role requires exceptional listening and communication skills to bring the firm's vision to life. A successful candidate for this role will be a strong leader and marketing professional who is dedicated to ensuring flawless execution of our marketing vision and strategies.


What Winning Looks Like:

  1. Accountable to impact new net sales efforts
    1. Harness your creativity and initiative by designing and implementing short-term and long-term marketing plans and campaigns
    2. Collaborate with leadership to develop growth plans for the firm with client needs in mind enhancing business profit 
    3. Offer data-driven solutions by planning and executing marketing budget with goals of increasing total leads and signed leads, minimizing cost per signed lead, and maximizing ROI
    4.  Let the numbers speak for themselves by reporting detailed data on marketing efforts, cost per acquisition, and ROI
    5. Develop, oversee, and execute a cohesive firm brand across all media and platforms
    6. Nurture the marketing team members encouraging their success and development
  2. Accountable to drive positive perception
    1. Monitor marketing efforts of local competitors and nationwide firms, maintaining knowledge of emerging products and services
    2. Research non-legal marketing efforts that could translate over and be used by our firm
    3. Analyze existing client data to identify target audience
    4. Maximize networking and professional opportunities to stay up to date on the latest marketing trends
    5. Development of core promotional materials for the firm and ensuring appropriate branding updates as needed
  3. Accountable to increase brand awareness
    1. Motivate, mentor, and develop Marketing staff
    2. Manage brand and search engine listings across the Web, including driving positive Google reviews
    3. Create and execute an unparalleled social media plan each year across major platforms capturing our client-focused solutions and firm culture 
    4. Take our branding to new heights with your prolific vision 
    5. Support our locals through community involvement by serving as the gatekeeper to all sponsorships, donation, and volunteer requests and acting as the community liaison to the local communities in which we serve
    6. Inspire our team and our community to Play Hard with us through incredible event planning and execution


Job requirements

Skills Needed to Win:

  • Have Valuable Insight: Exceptional knowledge and thorough understanding of marketing strategies and practices

  • Communicate: Excellent interpersonal & storytelling skills, both verbal & written

  • Present Solutions: Strong Problem analysis and problem-solving skills

  • Be Honorable: Ability to act with integrity, professionalism, and confidentiality and display good judgement

  • Be a Leader Others Respect: Strong supervisory and leadership skills

  • Collaborate: Teamwork; put your back into it along with the team

Preferred Education & Experience:

  • Experience with tools to interpret marketing data, such as Google Analytics, Facebook Ads, etc.

  • Strong excel skills

  • Proficient in data analysis management

  • Experience managing marketing budgets efficiently

  • Experience with paid digital advertising, such as Google LSA and Google Paid Ads 

  • 5 years+ strategic marketing experience

  • Bachelor’s or advanced degree in marketing, business, or related field

  • Well-versed in using SEO and social media strategies to attract clients

  • Proven leadership track record

Physical Requirements:

  • Prolonged periods sitting at a desk and working on a computer

  • Must be able to lift up to 15 pounds at times

The Perks of Being Part of Our Laborde Earles Community:

  • Optional companywide events allowing you to play as hard as you work, such as Crawfish Boils, Christmas parties, Retreats, and more!

  • Work-life balance is encouraged as we consider 36.5 hours your full-time requirement and we rarely exceed a 40-hour workweek. We prefer you work to live, not live to work.

  • We celebrate life's little (& big) moments with you from birthdays & work anniversaries to marriages and births, as well as, support you when the going gets tough from procedures/hospitalizations to loss of a loved one.

  • Collaboration and team member rapport is cheered and emboldened.

  • We offer many competitive benefits upon eligibility waiting periods:

    • Company-paid Short-term disability & Life/AD&D

    • Health, vision, dental, long-term disability, critical illness, and additional life insurance policies upon eligibility waiting periods

    • 401(k) and profit sharing options upon eligibility waiting periods

    • PTO, paid holidays (10), and paid maternity leave


Who We Are

We are a team and community-oriented personal injury law firm dedicated to winning for our clients who have had their lives turned upside down from injuries through no fault of their own. With multiple offices across Louisiana, we focus on ensuring people get maximum monetary compensation for various types of personal injuries or loss of a loved one from incidents like car wrecks, truck accidents, offshore, and workplace injuries. Our founders joined forces to build the premier law firm in Louisiana. With over 250 years of combined experience, our attorneys have earned a powerful reputation and have been nationally recognized as top trial lawyers. As a dedicated and high-performing team, we pride ourselves in our core values: All In, Work Hard, Play Hard, Honorable, Cutting Edge, Community, and Winners, Not Whiners. With all the proper tools in place, our mission is to stand up for our clients, stand with our community, stand by our work, and stand beside each other. You may begin your journey with Laborde Earles for many different reasons, but you stay for the team.

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