Social Media Strategist and Content Lead - Lafayette, LA

Grow with us! We are featured in Inc. Magazine's prestigious 2023 Inc. 5,000 Fastest-Growing Private Companies List and are the 25th fastest-growing private company in the entire state of Louisiana!

Do you find satisfaction in helping people and making a difference in their lives and the lives of their communities? Laborde Earles is committed to providing quality representation to our clients and being fully attentive to their needs, which starts by providing the same favorable environment for our team members. Join us in standing up for our clients, with our community, by our work, and beside each other!

The Opportunity

Expanding Personal Injury Law Firm has an immediate opening for a Social Media Strategist and Content Lead in our Lafayette, Louisiana office. This role is not limited to scheduling posts or executing predefined plans. The ideal candidate is a strategic thinker, confident communicator, and hands-on executor who thrives in a fast-moving environment.

Objective

Own and lead the firm’s social media strategy from concept through execution. This role is responsible for independently developing, executing, and optimizing organic and paid social strategies; directing content capture; identifying real-time opportunities; and driving measurable growth in brand awareness, engagement, and lead generation across all platforms. Collaborate with internal teams and third-party partners to ensure all efforts are cohesive, on-brand, and aligned with firm objectives.

Desired Outcomes

1. Accountable to independently lead social media strategy.

   • Own the end-to-end social media strategy without requiring day-to-day direction.

   • Translate firm goals into platform-specific strategies, content plans, and paid media approaches.

   • Design and execute comprehensive social media content calendars and campaigns across all major platforms.

   • Use analytics and research to drive short- and long-term growth in reach, engagement, and follower acquisition.

   • Create compelling, on-brand content and visuals to increase brand awareness, drive customer affinity, and optimize ROI.

   • Report on performance and suggest optimizations to the Marketing Director and other stakeholders.

   • Proactively identify gaps, opportunities, and new initiatives — and execute against them.

2. Accountable to conduct competitor analysis and monitoring social and digital trends to optimize strategies.

   • Monitor and analyze marketing efforts of local and national competitors.

   • Research relevant trends—both within and outside the legal industry—to enhance our firm’s marketing approach.

   • Proactively identify gaps, opportunities, and new initiatives - and execute against them.

   • Identify new channels and tactics to extend the firm’s digital presence.

3. Accountable to facilitate, manage, and optimize all in-house and third-party social media and digital marketing efforts.

   • Social Media Management

     o    Create, execute, and maintain a yearly social media content calendar, staying current with platform features and best practices.

     o    Direct and coach attorneys, leadership, and team members during content capture, including posing, messaging, timing, and delivery to ensure high-performing social content.

     o    Write engaging copy and design or oversee graphics for posts, ads, and promotions, ensuring all pages remain accurate, current, and on-brand.

     o    Respond to messages, comments, reviews, and leads in a timely and professional manner; direct leads to the intake department as needed.

     o    Oversee social media giveaways, online event promotion, and strategic advertising campaigns.

     o    Track, analyze, and report on social media KPIs, making recommendations for continuous improvement.

   • Digital and Offline Advertising (in collaboration with Marketing Director)

     o    Develop, test, and optimize paid social advertising strategies across Meta, TikTok, YouTube, and emerging platforms in alignment with firm goals.

     o    Newsletter curation, creation, and delivery to clients.

     o    Lead and direct internal and external content shoots, identifying moments worth capturing and guiding on-camera talent to ensure high-performing content.

     o    Analyze paid and organic performance data to inform creative, targeting, budget allocation, and optimization decisions.

   • Branding and Content Production

     o    Ensure consistent use of all firm branding elements across digital platforms, maintaining brand guidelines as needed.

     o    Contribute to graphic, photo, and video editing as needed to support social media and digital marketing efforts.   

     o    Coordinate with service providers and internal teams to develop campaign assets.

     o    Identify and capture timely, unscripted, and opportunistic content moments that align with brand voice and platform trends.

   • Communication and Reporting

     o  Regularly update media contact lists and support the creation and distribution of news releases, media advisories, mass emails, and announcements.

     o   Report weekly to the Marketing Director and team on campaign performance and suggested optimizations.

Skills/Abilities

• Extensive, hands-on experience with major social media platforms and their algorithms

• Strong understanding of paid and organic social strategy, analytics, and performance optimization

• Ability to interpret data and translate insights into actionable creative and strategic decisions

• Proven ability to generate original content ideas and independently execute them from concept through launch

• Experience with social media management, design, and scheduling tools (e.g., Canva, Sprout Social, Meta Business Suite)

• Strong written, visual, and verbal communication skills

• Comfort moving quickly from idea to execution without extensive approvals or hand-holding

• Excellent project management and multitasking abilities

• Professionalism, integrity, and discretion

  Ability to collaborate effectively with internal teams and external partners

• Willingness to perform any/all tasks assigned by firm leadership in support of the firm’s growth and success

Education and Experience

• Previous experience managing a brand’s social media presence in a corporate or agency environment

• 3 years marketing experience, with proven ability to develop and execute successful social media strategies

• Bachelor’s or advanced degree in marketing, business, or related field or related experience

• Proficient in Google Analytics, Meta Business Suite, YouTube Ads, and TikTok for Business

• Graphic and/or video editing skills

• Experience in legal, professional services, or highly regulated industries

Physical Requirements

• Travel between Laborde Earles office locations and to sponsored community events, some of which are outside of normal business hours and on weekends.

• Prolonged periods sitting at a desk and working on a computer

• Must be able to lift up to 15 pounds at times

The Perks of Being Part of Our Laborde Earles Community

• Optional companywide events allowing you to play as hard as you work, such as Crawfish Boils, Christmas parties, Retreats, and more!

• Work-life balance is encouraged as we consider 36.5 hours your full-time requirement and we rarely exceed a 40-hour workweek. We prefer you work to live, not live to work.

• We celebrate life's little (& big) moments with you from birthdays & work anniversaries to marriages and births, as well as, support you when the going gets tough from procedures/hospitalizations to loss of a loved one.

• Collaboration and team member rapport is cheered and emboldened.

• We offer many competitive benefits upon eligibility waiting periods:

  • Company-paid Short-term disability & Life/AD&D;

  • Health, vision, dental, long-term disability, critical illness, and additional life insurance policies upon eligibility waiting periods;

  • 401(k) upon eligibility waiting periods;

  • PTO, paid holidays (10), and paid maternity leave;

  • Health Savings Account (HSA), Flexible Spending Accounts (FSA), including dependent care;

  • Employee Assistance Program (EAP).

Who We Are

We are a team and community-oriented personal injury law firm dedicated to winning for our clients who have had their lives turned upside down from injuries through no fault of their own. With multiple offices across Louisiana, we focus on ensuring people get maximum monetary compensation for various types of personal injuries or loss of a loved one from incidents like car wrecks, truck accidents, offshore, and workplace injuries. Our founders joined forces to build the premier law firm in Louisiana. With over 250 years of combined experience, our attorneys have earned a powerful reputation and have been nationally recognized as top trial lawyers. As a dedicated and high-performing team, we pride ourselves in our core values: All In, Work Hard, Play Hard, Honorable, Cutting Edge, Community, and Winners, Not Whiners. With all the proper tools in place, our mission is to stand up for our clients, stand with our community, stand by our work, and stand beside each other. You may begin your journey with Laborde Earles for many different reasons, but you stay for the team.

Our Core Values

All In: Being fully committed to a task or endeavor. Giving 110% for the team and our common goals.

Work Hard, Play Hard: Emphasizing work life balance. Putting in the hard work for the clients that depend on us as well as turning work-mode off sometimes to add fun, laughter, and relaxation into our routines.

Honorable: Making moral and just decisions, having an ownership mentality, being reputable and respectable through your work product, client and teammate interactions, and personal and family life.

Cutting Edge: Having the most advanced or newest version of a product or service, ensuring that we are functioning at our highest capacity as a firm, both effective and efficient.

Community: Being a pillar for the surrounding area and the people within by rallying for and supporting them through giving back and volunteering. Supporting the constant growth and improvement of ourselves and each other.

Winners, Not Whiners: Being a team-player even when the going gets tough to support the goals of our team and the firm, maintaining a positive outlook through the day-to-day challenges and setbacks, celebrating the wins and successes, being willing to step in and help for the sake of the common goals we strive to achieve.